The team at Bob's Red Mill aimed to shift their online presence from an e-commerce platform to a content-driven website, emphasizing their brand story, recipes, and commitment to high-quality foods. The redesign focused on highlighting Bob's Red Mill as a meal partner for health-conscious individuals and showcasing the company's dedication to sustainability and responsible sourcing. By removing the commerce functionality and revamping the site's content, the redesign aimed to engage users and strengthen the connection between the brand and its audience.

 
 
“Good mornings start with good ingredients.”
— BOB'S RED MILL
 

Here is a small desription.

Project Overview

Role: Design Director
Crew: Mary Schroeder, Art Director / Sr. UX Designer; Bonny Muller, Stategist; Shannon Riley, Delivery Lead; Matthew Bardins, Lead Engineer, Jacques Desormiere, Director of QA, Giuseppe Gallo, Mark Middleton.
Tools Used: Figma, Figjam, Jira, GSAP Motion Design
Solution: Craft CMS with a Custom Component Build

 

stakeholder COLLABORATION

  • Organized a full-day discovery session using design thinking methodologies, bringing together key stakeholders from marketing, brand design, customer service, and digital product teams.
  • Helped the team through a concurrent brand refinement, assisting them in supporting growth audience personas while aligning with the company's broader vision.
  • Facilitated understanding of the brand's history and future goals, preparing the team to secure buy-in from key executives and board members.
  • Cultivated relationships with the core team, maintaining momentum and supporting their needs to ensure successful delivery of a redesigned website that aligns with the brand's evolving identity.

LEADERSHIP

  • Organized a full-day discovery session using design thinking methodologies, bringing together key stakeholders from marketing, brand design, customer service, and digital product teams.
  • Helped the team through a concurrent brand refinement, assisting them in supporting growth audience personas while aligning with the company's broader vision.
  • Facilitated understanding of the brand's history and future goals, preparing the team to secure buy-in from key executives and board members.
  • Cultivated relationships with the core team, maintaining momentum and supporting their needs to ensure successful delivery of a redesigned website that aligns with the brand's evolving identity.

OUTCOMES & IMPACT