Over the years, I’ve led teams, shaped systems, and scaled ideas—from first concepts through launch and beyond. This page offers a deeper look at how I work and what I bring to product and design teams.

Product & UX Leadership

I bridge strategy and execution—guiding teams to ask the right questions before jumping into solutions. I stay close to the work, help navigate complexity, and enable informed decisions that lead to the right outcomes.

Design Systems & Scalability

I treat design systems as more than just components—they’re how teams think, build, and scale together. I work with teams to create shared standards that foster clarity, cohesion, and momentum across platforms and workflows.

Strategic Design Thinking

I help teams align on principles and insights so feedback becomes clearer, cycles move faster, and decisions are rooted in shared understanding—not opinion. This leads to more collaborative work and stronger outcomes.

User-Centered & Data-Driven Design

I use research, testing, and analytics to ground every decision in user needs and real-world behavior. I balance intuition with insight to design experiences that are both empathetic and effective.

Development & Platform Fluency

I work closely with engineering teams to design solutions that are scalable, efficient, and technically sound. Experience across React, native mobile, WordPress, Shopify, and Adobe Commerce, & systems from the ground up, helps me design with implementation in mind from day one.

Product Discovery & Iteration

I help teams explore, test, and refine ideas early—so we’re solving the right problems before we scale solutions. My approach is iterative, insight-driven, and always open to what we haven’t learned yet.

Brand Design & Evolution

I help brands grow into their next chapter through thoughtful identity work, from logos and typography to color systems and documentation. The goal: create recognizable, flexible design systems that scale across touch points.

Content Strategy & UX Writing

I believe words are design tools. Whether shaping interface copy, brand voice, or messaging systems, I use content to clarify intent, support usability, and connect design to outcomes.

Illustration & Motion Design

I use illustration and motion to clarify, guide, and connect—not decorate. Whether shaping a visual story or animating a micro-interaction, it’s always about adding meaning through movement and expression.

Current Toolkit

Design & Prototyping

Figma, FigJam, Framer, Replit, Lottie, GSAP, Adobe Creative Suite

Research & Testing

VWO, Optimizely, Hotjar, Typeform, Baymard Research, Google Analytics

Dev Collaboration & Platform Experience

Collaboration across custom platforms and builds including React, iOS/Android Native, WordPress, Tailwind, Shopify Plus, Adobe Commerce, Storybook, ZeroHeight, Algolia, Elasticsearch & more

Documentation & Collaboration

Jira, Confluence, Notion, Google Workspace, Miro

Content & Messaging

Craft CMS, WordPress, Shopify Plus, Google Docs, Grammarly

AI-Assisted Workflow

Figma AI, Jira AI, Grammarly AI, ChatGPT, with growing integration into design, planning, and content workflows