Building teams that build experiences.
👋🏼 Hello, there! I’m Shannon. Over the past twenty years, I've worked solo, across small teams, and currently lead designers across project work and dedicated teams work. My teams have an absolute focus on bridging customer needs with the priorities and goals of each business to craft a balanced experience. By being a part of a wide range of team structures, I’ve learned how to hire well and how to grow and support a team as they take on greater responsibilities, expand their skills, embrace an always-learning mindset especially as we navigate an ever-evolving ecosystem to design for new paradigms. Staying deeply connected to the work and understanding how it gets done is key to leading a successful team and achieving great results.
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Led product strategy and UX execution for scalable digital products. Owned design systems across multiple teams, driving adoption through clear documentation, strong communication, and consistent execution. Integrated storytelling, data-driven design, and behavioral psychology to shape intuitive user journeys grounded in real needs.
Key Accomplishments:
Improved design and development efficiency by ~35% through mentorship, inclusive collaboration, and process optimization—accelerating timelines and elevating team cohesion across diverse products
Shipped 25+ product experiences as a fractional design/product lead—spanning emerging technologies to enterprise scale platforms for clients in both B2B and B2C markets.
Transformed teams through mentorship & collaborative workflows, while breaking down barriers between engineers and designers to maintain design/code parity, govern scalable component libraries, and deliver accessible systems.
Maintained a hands-on connection to design execution while unifying teams around a shared product vision—aligning standards and documentation, and balancing feasibility with forward-looking implementation
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Founded and led an ambitious creative agency specializing in early-stage product design and e-commerce experiences. Partnered with startups and growth-stage companies to stabilize platforms, increase conversion, and prepare for investment or acquisition through scalable UX systems and brand evolution.
Key Accomplishments:
Led 0→1 product, brand, and user experience initiatives that helped early-stage clients stabilize platforms and secure funding—often shaping business cases and investor-facing narratives.
Designed and implemented scalable UX systems across SaaS and e-commerce platforms, applying design trends to support long-term growth and cross-functional alignment.
Directed UX strategy for a multi-market expansion, localizing e-commerce experiences across 24 countries and integrating region-specific payment gateways and compliance requirements.
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Led UX, interaction design, and systems initiatives to evolve a content-driven platform. Applied collaborative leadership to influence stakeholders, mentor teammates, and strengthen communication across marketing and product in a fast-growing education environment.
Key Accomplishments:
Established foundational design rationale and implemented Figma as the centralized design tool-streamlining handoffs, improving scalability, and increasing collaboration across design, engineering, and product teams.
Advanced user-centered design practices by introducing research, usability testing, and HCI methods to articulate more strategic and accessible product development.
Spearheaded dual-track product work: iterated on the legacy platform while designing a modernized system and launching a new degree program—laying the groundwork for a more comprehensive, integrated experience for educators.
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Delivered UX design and wireframes for digital products spanning finance, e-comm, and food services. Partnered with front-end development to implement responsive UI design aligned with accessibility standards.
Core Responsibilities: Design Leadership • User Experience Design • Cross-functional Collaboration • Prototyping • Strategy Alignment • Design Systems
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Transformed the design team and led organizational change to reposition the agency for digital commerce. Applied management skills to lead strategy and ideation for brands—aligning UI / UX design with a data-driven approach.
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Led product design for a workflow automation platform focused on HR and legal processes. Worked closely with engineering to shape early-stage product development, iterating based on real-world pilot client needs. Designed intuitive workflow-building experiences to streamline complex business operations.
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Worked alongside development teams, freelancers, and copywriters to see new ideas and possibilities in every project for tech-focused clients such as Qualcomm, Cisco Systems, Logitech, Intel, and OMSI.
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Worked with PCD Group to provide graphic and UI design for well-known financial institutions such as Citibank, Citigroup, Merrill Lynch, and Morgan Stanley.
The Journey
All steps influence the next
Every step of my journey has been shaped by relentless curiosity and a deep commitment to understanding. I ask the questions that haven’t been asked—or revisit the ones left behind due to time, fatigue, or the pressure to deliver something. The work isn’t just about what’s in front of us, but about uncovering every angle, even when the challenge isn’t simple.
I believe every experience—breakthrough or setback—propels us forward in ways we don’t always expect. We’re all a work in progress, constantly learning, adapting, and making. The past informs who we are, but it’s what we do with those experiences that defines what comes next.
Education
CRANBROOK ACADEMY OF ART
Masters of Fine Arts, (MFA) Printmaking | 2000
UNIVERSITY OF OKLAHOMA
Bachelors of Fine Arts (BFA) Printmaking, Minor in Art History | 1998
SOUTHEASTERN OKLAHOMA STATE UNIVERSITY
Coursework in Elementary Art Education | 1995-1997