Design-led product strategy shaped by pivotal moments.

I’ve spent my career leading teams and shaping solutions at the moments when companies need to evolve—new product launches, funding rounds, brand reinventions, and digital transformations built to scale. My background as a Creative Director gives me a unique lens for product thinking: I bring systems-level clarity, creative precision, and cross-functional momentum to every team I work with.

I’ve worked with brands like Dr. Martens, Fracture, Fully, and Streem—two of which went through successful acquisitions and one that became the core product for a national platform. At Fully, I helped grow the brand toward its sale to MillerKnoll; at Fracture, I led conversion and brand updates ahead of its private equity acquisition. My work at Streem supported a 0→1 product build that carried the company through a funding round and its acquisition by FrontDoor. Most of these started as standalone projects and evolved into fractional leadership roles across product and creative.

My focus spans design systems, onboarding, pricing and checkout flows, content ecosystems, and conversion strategies—all grounded in collaboration, iteration, and speed. I’ve worked across in-house, agile, and agency-partnered teams, helping each navigate ambiguity and move with purpose.

I bring together customer insights, business objectives, and team input—supported by research, testing, and analytics—to create products that don’t just function, but connect. I'm most at home in the messy middle, guiding teams through complexity toward clarity, momentum, and meaningful results.